
Everything you need -- to effectively market your business -- under one roof.
Pocket CMO is where you design a *FOR YOU* strategy, and have access to the best tools, templates + support on the internet to make it all happen without burning yourself out.
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NEWS FLASH #1:
Content marketing is NOT
all about what youâre posting on Instagram.
I know youâre not afraid of hard work and you donât mind marketing (heck! You might even love it!).
But you want to make sure that the effort you put
into marketing matches the outcomes you create.
Which is why , If you want to become a Go-To Coach and
be known for the work you do ⌠youâve gotta stop spending all
your time and energy battling the algorithm and start
thinking BEYOND social.
(âCause hint-hint: It all works together.)
Before you come for me on this, please understand that Iâm not
AGAINST social media marketing. Not even a little bit.
But marketing is about so much more than social. And if you donât
have a complete marketing ecosystem, youâre working harder
than you need to be.
In other words, you need to create a big picture marketing
strategy which can incorporate social media âŚ
without relying on it.
Taking a moment to step back and understand how (or *if*) itâs all
working together will help you clearly see the best
strategies for you and your business so you know what the
EF youâre doing every day to truly move the needle in your business.
Let me guess...
- Youâre Crushing It Behind the Scenes, But No One Knows You Exist: Your brilliance deserves a spotlight, not a secret stash.
- Your Social Media Feels Like a Ghost Town: Tumbleweeds arenât leads, and itâs time to change that.
- Your Click-Through Rate Is Flatlining: CPR wonât helpâstrategic marketing will.
- Your Email List Is Gathering Dust, Not Subscribers: Itâs time to get your audience growingâand excited to hear from you.
- Youâre Working Nonstop, But Your Revenue Isnât Moving: Loving clients are great, but a thriving business is better.
- Your Marketing Plan Is a Franken-Mess: Freebie strategies from the internet arenât cutting it, and neither should you.
The good news?Â
These are solvable problems when youâre clear on your big picture marketing strategy.Â
The bad news?  âââ
News Flash #2:Â
Nobody talks about this, but⌠as a coach, youâre likely only using 9% of the viable strategies available to you.Â
Letâs take list growth as an example.Â
We both know that you must grow your email list.Â
And up until now, youâve probably promoted your lead magnet with some boring CANVA graphic (#sorrynotsorry) on social media, because thatâs what everyone says you should do.Â
And hey, maybe you got an opt-in that one timeâŚ
âŚbut you certainly havenât gotten many.Â
So, youâre left with two beliefs:
- Marketing is a waste of time
- Nobody wants what I have to offer.Â
Neither are true. Youâre just not looking at the big picture.

I can think of 8 other ways (as I sit here) that you could use to grow your email list without ever wasting another 2.5 hours trying to create a beautiful CANVA graphic (that isnât gonna move the needle in a big way).Â
#1: Lead magnet swap
#2: My IG Story Quiz strategy
#3: A bundle
#4: A roundtable
#5: The Text List Q+A Party (this also works great for sales)
#6: A high ticket giveaway (another good one for sales)
#7: The Summit PDF
#8: Podcast Bumpers
The best news? Only one of these have anything to do with social media.
And you can learn exactly how to do every one of âem insideâŚ

Thatâs where youâll have access to countless tools that help you design and implement a marketing strategy that feels good for YOU, your goals, and how you want to run your business.
My point? Yes, you are meant to be a go to coach in your industry. And youâre probably doing things to get there.Â
BUT because youâreâŚ
âď¸ Spending too much time pandering to an algorithm that cares more about keeping people on the platform rather than making you moneyÂ
âď¸ Not aware of the many different ways to achieve your goalsÂ
âď¸ Feeling like you *have* to do something that you might actually despise
âŚyouâre missing some better suited marketing strategies that can move you forward faster. Itâs time to ditch the cookie cutter marketing and create the marketing plan best suited to you.
Hereâs what you get when you join Pocket CMO:
Pssst.... you're going to
love
 these

Countless Email Templates
Not just to help you with what to write to your list every week, but an evergreen database for just about any email youâll have to write in business. Get ready to cut your email writing in half.

155+ Social Media Templates
Get strategic social media prompts and CANVA templates so youâre not just posting to post â youâre posting to build revenue. PLUS weekly trending reel audios and how to use âem so youâre always in the know.

Marketing Lab
Need a quick response to a question thatâs keeping you stuck? Want my opinion on a lead magnet? Or clarity on a training? Or quick thoughts on an email going out next week? I respond to questions Monday - Friday.

Monthly Problem Solving Calls
Sign up to deep dive, strategize or brainstorm around any marketing problems you have. This is for the bigger work that can move the needle in a big way. No more feeling totally alone in your business + marketing decisions.

On-the-go Strategy Calls
Pre-recorded strategy calls so youâve got trainings on countless strategies to help with messaging, list growth, nurturing and sales.

Quarterly Podcast Panels
Thatâs where top tier podcast hosts come in to meet you and share what theyâre looking for. After the panel, you can submit a pitch that they are guaranteed to read simply because youâre in PCMO. No more wondering if your pitch got lost in cyber space!
and more...
Â
Pocket CMO

Pocket CMO
$499 THEN $99/MONTH
- 150+ content guides complete with detailed content prompts and CANVA templates so you can create strategic content in a pinch!
- Create your (unique to you) Revenue Roadmap to establish a marketing foundation, followed by quarterly goals to maintain focus and avoid distractions.
- Quarterly Pod Panel âŚso you can meet dream podcast hosts + be guaranteed that they'll read your pitch
- Cut the time in half with our databases + templates including subject lines, pitch suggestions, social media prompts, email templates, webinar formats, platform design templates, and personalized invitation scripts.
- One (group) Problem Solving Call a month for feedback, coaching â anything you want my eyes on!Â
- Learn new strategies or optimize current ones like creating signature content, successful collaborations, hosting bundles, nurturing events, leveraging affiliates, and simplifying repurposing strategies.
- A Launch Library complete withâŚÂ
- 20+ Beautifully designed CANVA templates to use on social media before and during your launch
- 20+ Launch caption templates
- Content trainings to cover Pre-Launch and Launch, plus strategy trainings to cover Pre-launch and Launch
- Webinar templates for your launch
- Comprehensive checklists to get it all done
- Sales email sequence templates (to be used for any sales push)
Private Coaching Track
$6,000/PER YEAR
- Everything in PocketCMO, plus...
- Feedback Friday in our Community (one a month)Â where you can submit content -- and anything written -- for feedback + light editing from Sophia.Â
- Two monthly âProblem Solving Callsâ âŚto suit your busy schedule.Â
- A quarterly, One-to-One Coaching Call with Sophia âŚto audit your annual marketing plan, revisit your objectives â whatever is useful to you for a full year.Â
- + so much more!
Signs Pocket CMO is a heck yes for you
Pocket CMO is for the coach who wants the flexibility of a monthly marketing membership, the support of a group coaching program, and the ideas, strategies + content of a Chief Marketing Officer (CMO). You know youâre a fit ifâŚÂ
- Youâre an experienced coach whoâs ready to go from âbest kept secretâ to Go-To Coach.
- Youâre clear on your offers, but you need guidance and tangible tools to share them with the world.
- You know that marketing requires strategy in 3 key areas: Growth, nurturing, sales. But you havenât quite cracked the code on what that looks like in your unique business.
- You understand the importance of collaboration and want to join a club that doesnât just walk them through how to collaborate, but also connects you with people who want to collaborate.
- Youâre awesome at what you do but your content doesnât clearly communicate that.Â
- You canât help but get distracted by all the shiny object marketing strategies you find online and want to create a unique to you marketing plan that keeps you focused on what gets results.
- You donât *only* want to be on social media. You want people taking action on your email, as well!
- Youâre not looking for someone to do the work for you, but man would it by nice to get some expert eyes on what you're doing to make it all work better.
- On most days, you enjoy marketing, but itâs taking a lot of mental bandwidth and youâd like something to make that lift a little lighter.
- Youâd love to hire a Chief Marketing Officer (âCMOâ), but an extra six figures a year isnât in the budget right now.Â
Are you over there nodding your head wondering how I know so much about you? Well then youâre in the right place.
But wait ⌠whoâs my mentor?
Hey there! I'm Sophia.
Marketing expert, New Yorker living in London, Reality TV fanatic and dog mom to two senior schnauzers.
I started working in marketing as a social media manager â but it got super clear that social media wasnât the best place for everyone. Today, my focus is to help you create a big picture marketing strategy so you spend time and energy on the things that will grow your list, build relationships and make you sales the fastest ⌠with or without social.


"I MADE MY MONEY BACK AFTER ONE SESSION."
She helped me design a sales strategy + handed me some sales templates to make it easy. BOOM! 3 new clients in one month. My problem has always been follow-through, and with Sophia's guidance and the resources inside PCMO, I'm taking action faster because I understand the actions I'm taking. The program itself is also jam packed with resources that I haven't even made a dent in. But most importantly, the strategies are not pushy or slimy, they're full of strategy and heart. It's SO rare to find that.
VIVIAN GILL
hORMONE COACH
Alright, gimme alllll the details.
What exactly will I find inside?

In BOTH tiers you willâŚ
âď¸ Create your (unique to you) Revenue Roadmap
First, weâll build a foundation so your marketing can actually work for you. (Most people skip this step.)
And then weâll create a year long revenue roadmap so youâre not spinning your wheels with your marketing and you have quarterly goals and objectives that keep you focused and unphased by shiny objects. Â
âď¸ Know the right metrics
âŚthanks to your numbers tracker. Now you know when itâs time to course correct.
âď¸ Cut the time in half with our databases + templates Â
IncludingâŚ
- Subject line database with ready made subject lines that have performed 40+% and are organized by objective.Â
- Pitch database with coach aligned podcasts to pitch to
- Strategic social media prompts + templates so you know what youâre saying + doing, and it looks like you have a designer on the teamÂ
- Email templates so youâre consistently nurturing your #1 marketing asset with fun, engaging emails that also building your authority
- Webinar templates so you can share your message with new audiencesÂ
- Design templates for platforms outside of Instagram (Facebook, YouTube, LinkedIn)Â
- Pitch template to increase your âyes rateâ when pitching to podcastsÂ
- Personal invitation scripts + templates so you can easily make direct invitations for all kinds of things (Think: Referrals, affiliates, follow-ups, and even invitations to work with you.)Â
âď¸ One (group) Problem Solving Call a monthÂ
For feedback, coaching â anything you want my eyes on!Â
âď¸ Learn new strategies or optimize current ones Â
We currently have trainings on things like
- How to create your signature contentÂ
- The Collaborations Class: How to create, pitch, and pull off a successful collaboration (even with âbiggerâ brands)Â
- How to effectively host your own bundle (you get a checklist to take you from beginning to end)Â
And way more.
âď¸ A quarterly Pod Panel
âŚso you can meet podcast hosts of shows you want to be on, and know for certain that theyâll read your pitch.Â
âď¸ A Launch Library complete withâŚ
- 20+ Beautifully designed CANVA templates to use on social media before and during your launchÂ
- 20+ Launch caption templates
- Content trainings to cover Pre-Launch and Launch, plus strategy trainings to cover Pre-launch and LaunchÂ
- Webinar templates for your launchÂ
- Comprehensive checklists to get it all doneÂ
- Sales email sequence templates (to be used for any sales push)Â
âŚto take you through pre-launch and launch again and again (and again)
In other words, itâs everything you need
to successfully market your business.

jOCELYN LINDSAY
Book coach

One of the strategies she teaches us converts at 80% to my email list, and is something that worked so well, I refined it for other platforms like LinkedIn, where I'm seeing similar results. Plus, the problem-solving calls are so helpful, too. Anytime that I'm stuck Sophia is able to work through it with me in a way that doesn't give overwhelming advice like, "Oh, just post 20x a week!
Aimee Cerka
The Money Confidence Coach

Less than 2 weeks into using Sophia's strategic social media prompts + templates and I've already booked a high ticket client straight out of the DMs! And the craziest part? I'm actually having FUN creating content.
Lisa Simone Richards
PR Coach

I learn something new every time I interact with her! Sophia is the most strategic person I have ever met. What this means for me is that I feel and ease and confident that I am not wasting my time with my marketing. Don't wait another day, work with her.
Stephanie Lopez
Healing Coach
Iâm ready to know what the heck Iâm doing with my marketing.
I'M INStill Got Questions?

Who runs the Problem Solving Calls?
Can I cancel at any time?
How long does it take to get results?
How much time do I need to put into this every week?
How do I know if Iâm ready for this?
What happens when my year is over?
What type of coaches are inside PCMO?
Pocket CMO

Pocket CMO
$499 THEN $99/MONTH
- 150+ content guides complete with detailed content prompts and CANVA templates so you can create strategic content in a pinch!
- Create your (unique to you) Revenue Roadmap to establish a marketing foundation, followed by quarterly goals to maintain focus and avoid distractions.
- Quarterly Pod Panel âŚso you can meet dream podcast hosts + be guaranteed that they'll read your pitch
- Cut the time in half with our databases + templates including subject lines, pitch suggestions, social media prompts, email templates, webinar formats, platform design templates, and personalized invitation scripts.
- One (group) Problem Solving Call a month for feedback, coaching â anything you want my eyes on!Â
- Learn new strategies or optimize current ones like creating signature content, successful collaborations, hosting bundles, nurturing events, leveraging affiliates, and simplifying repurposing strategies.
- A Launch Library complete withâŚÂ
- 20+ Beautifully designed CANVA templates to use on social media before and during your launch
- 20+ Launch caption templates
- Content trainings to cover Pre-Launch and Launch, plus strategy trainings to cover Pre-launch and Launch
- Webinar templates for your launch
- Comprehensive checklists to get it all done
- Sales email sequence templates (to be used for any sales push)
Private Coaching Track
$6,000/PER YEAR
- Everything in Pocket CMO, plus...
- Feedback Friday in our Community (one a month)Â where you can submit content -- and anything written -- for feedback + light editing from Sophia.Â
- Two monthly âProblem Solving Callsâ âŚto suit your busy schedule.Â
- A quarterly, One-to-One Coaching Call with Sophia âŚto audit your annual marketing plan, revisit your objectives â whatever is useful to you for a full year.Â
- + so much more!

One last thing...
No one inside PCMO is looking for a secret pill, they know many of their goals may take years. But they're looking for a smarter way of doing things and they're committed to their business for the long haul.Â
They also do NOT hate marketing.Â
Iâm not here to convince you to love it. Iâm here to help make you a smarter marketer who gets better results (*cough*⌠more clients, followers, subscribers and students) in less time.Â
Sound like you?Â
