I was playing a trophy wife on Blue Bloods...
...when a cast mate was talking about this photo album called "Instagram."
I took the whole “photo album” thing literally and assumed it was for my eyes only, so I posted a random picture of my then boyfriend in his underwear.
Within in the next few hours, I got SO many texts about it, my boyfriend wasn't happy 😆
That's when it hit me:
A. This thing ain’t private
B. People are WATCHING
So of course, the undiscovered-yet-entrepreneur in me couldn’t help but wonder, “How can I use this thing to my advantage?”
Eventually, I quit acting to create a social media marketing business for 6 and 7 figure coaches that turned into a full blown agency of 6 employees.
In 2019, my husband had a stroke and lost his short term memory...
My dad had already been battling oral cancer for 3 years.
My mom was in remission from breast cancer.
And my heart and nervous system were a wreck.
My agency had been supporting my husband and me for years, but with Bradley completely unable to work and racking up medical bills, it became more important than ever.
And yet, social media had totally burnt me out.
I knew there had to be a better, more effective way to help my clients that didn't kill me (or them!) in the process.
I'm on a mission to...
...help coaches get clear on a marketing plan that grows their audience
and sells their stuff without burning them out.
That's when I learned...
It's not about likes. Or followers. Or even engagement.
It's about relationships.
When 2020 hit, my sister and I moved in with my dad to take care of him while he was dying.
I couldn't care less about posting content.
And in that time – I got new clients and added 40 people to my membership -- thanks to 15 minutes of intentional marketing a day.
My point?
YOU have options.
But you gotta think beyond social media content if you want to get the word out about your business.
Maybe one of these tools will help...
4 IG Stories
to share daily
Four daily IG stories to help you leverage the algorithm, nurture your people, set the stage for sales.
12 strategies
to get clients
If you thought posting great content was how you get clients on social, you need this. You only need to implement two!
16 strategies to
grow your list
A cheat sheet of 16 strategies to grow your list, split up in weekly, monthly + quarterly tasks. Trust me, you want this.
FAVE TAKEAWAY:
indian
USED TO BE:
an actress
FAVE THING TO DO:
travel
FAVE DRINK:
matcha latte
CAN'T LIVE WITHOUT:
my hubs
PETS:
2 rescue dogs
Marketing #Unfiltered Podcast
The podcast that’s allergic to the marketing fluff that keeps us busy but doesn’t get results.
Tune in for business real talk, unfiltered conversations with go-to coaches in the industry, and marketing strategies that don’t suck [the life out of you].
This is by far my favorite way to connect with you.
Podcast deetsMarketing Minute
The text list you didn’t know you needed…
Get ready for three texts a week sharing perspectives that’ll shift your marketing into focus, reminders of things we forget far too often, plus quarterly Q+A days where you can text back and forth with Sophia on whatever is keeping you stuck.
Just text marketing to (917) 810 2418
or click here on your phone
Marketing Mail
The weekly email that’s bringing sexy [to newsletters] back…
We leave the “inspiration” to the other marketing coaches, ‘cause honestly? Inspo isn’t paying your bills.
Instead, this newsletter takes it one stop further and focuses on actionable tools and implementation.
We get emails from people all the time telling us we’re the only newsletter they read because it ACTUALLY delivers.
I RESPECT YOUR PRIVACY. NO. SPAM. EVER
