Become the go-to expert in your industry with a repeatable system that grows your audience, expands your network, and makes people talk about your work in rooms you’re not even in yet.

I'M READY.

The reason your growth feels stalled right now?

You’re still selling to the same 1,200 people who joined your email list two business models ago.

You’ve nurtured them, sold to them, probably even re-sold to them.

And you’ve done a good job.

But your next level?
It’s not coming from squeezing more out of the same audience.

It’s coming from getting in front of new people — new buyers, new collaborators, new rooms, new opportunities.

Because at this stage, the problem isn’t your offer.
It’s that not enough people know about it yet.

And more importantly…Not enough of the right people are talking about you.

That’s what changes inside She’s a Big Deal. You’re not just getting more visible.

You’re building a system that:

puts you at the center of the room
expands your network quickly
brings new audiences into your world
and creates consistent demand around your work

So you’re no longer the best-kept secret in your industry.

You’re the one people start paying attention to.

Why Your Current Visibility Strategy Doesn’t Work.

If we zoom out and look at the last year of your marketing, there’s a good chance a lot of your visibility has looked like this:

Guest speaking inside someone else's summit
Teaching inside someone else's bundle
Doing interviews on someone else's podcast
Collaborating inside someone else's event
Promoting someone else's launch

And none of that is bad.

In fact, those opportunities can be incredible.

But there’s a subtle positioning problem hiding inside all of it.

Rather than leading the show, you’re being cast as the best friend in someone else’s movie.

You’re invited in.
You share something valuable.
You support the storyline.

But when the event ends?

Everyone remembers the main character.

And the main character is always the host.

The Ceiling You Don’t See

Guesting can absolutely grow your business.

But it probably won’t make you the authority in your space.

Because when you show up inside someone else's event, you're contributing to their momentum.

Their campaign.
Their audience growth.
Their positioning.

So the visibility you gain is usually indirect and temporary.

A few new followers here.
A few email subscribers there.

And again, there’s nothing wrong with that.
But that strategy won’t ever make you the Big Deal you want to be.

If guesting is your primary growth strategy, there’s a ceiling.

So if your long-term goal is to become known in your industry, grow your audience faster, expand your network, and build real authority —

At some point, you have to build the room.

Welcome to She's a Big Deal.

Where you attract legit buyers, build a network that elevates your name, and create visibility that actually pays off.

We call this your Big Deal Engine.

Because becoming known in your industry isn’t about one event or one collaboration.

It’s about building something that works again and again: Visibility, authority, relationships, and sales working together over time.

Here’s what it looks like:

So how does She’s a Big Deal work?

In 90 days, you’ll have:

A Low-Lift offer actively bringing new paying clients into your world without hesitation or big launches
A Listening Tour (a private podcast with a Big Deal twist) that introduces you to new audiences, deepens your network, and positions you as the host of the room
A Lightbulb Talk you can bring into communities again and again
A deeper network of established collaborators, guests, and peers
A repeatable Big Deal Engine you can run whenever you want another wave of growth

Here’s how we make that happen:

Without long-winded video trainings.
Or group calls that could’ve been emails.

Inside She’s a Big Deal, you get unlimited 20 minute private calls with me. That way you’ll get my eyes on your process anytime you need it without wasting a minute of your precious time.

Phase 1:
Your Low-Lift Offer

First, we build the easiest way for paying clients to enter your world.

You’ll create a low-ticket offer in 14 days that becomes a natural next step for people who discover you.

Inside this phase, you’ll:

• choose and shape your offer using my curated list of proven ideas
• validate it with a 72-hour flash sale using my AI prompts and templates
• start bringing new paying clients into your ecosystem

After 30 days, you won’t just have an idea.

You’ll have an offer live in the world — and people inside of it.

Phase 2:
Your Listening Tour

Inside the program, you’ll build and launch your Signature Visibility Event using a private podcast format — designed to grow your audience, deepen your network, and position you as the host of the room.

No more guesting for 40 new subscribers here and there.
We’re building the room.

Inside this phase, you will:
• curate the right guest list so your event actually moves the needle
• structure the event so collaborators are excited to participate
• craft messaging your audience actually wants to engage with
• streamline everything with AI so you’re not stuck writing assets for weeks

By the end of this phase, your entire show will be ready to launch.

Phase 3:
Your Low-Lift Offer

Finally, we create the authority asset you’ll use long after the event ends.

Your Lightbulb Talk.

This is a short, powerful talk designed to spark a
“wait… I’ve never thought about it that way” moment.

The kind of talk you can bring into:
• communities
• collaborations
• events
• workshops
• launches

Inside this phase, you will refine your talk using a three-part evaluation system that makes it clearer, stronger, and far more likely to convert.

By the end of the program, you’ll have a talk you can deliver again and again — plus messaging you can use anywhere you show up.

The most valuable part of all of this?
You're building a network

And when you have the right network:

• you get invited into rooms instead of pitching yourself
• your name gets mentioned in conversations you’re not in
• opportunities (clients, referrals, collaborations) start coming to you

That’s the part most people overlook.

Growth doesn’t just come from your audience.
It comes from who’s talking about you.

And inside She’s a Big Deal, you’re building that on purpose.

Your Big Deal Engine works because visibility doesn’t come from creating more content. It comes from getting your unique approach in front of more people.

So you don’t need to:

❌ spin your wheels on social media
❌ pitch yourself for podcasts that go nowhere
❌ or throw money at ads that don’t convert

You’re building reusable authority assets — and putting them in front of the right audiences.

Your Listening Tour grows your audience and expands your network.

Your Lightbulb Talk deepens your authority and gives you something powerful to bring into every room.

Your Low-Lift Offer turns that visibility into paying clients.

All three pieces support each other.

And it keeps working long after the first time you build it.

If you’re thinking, “I love this idea… but why would anyone want to collaborate with me?”

Let me tell you a quick story…

I wondered the exact same thing when I started my podcast, Marketing Unfiltered.

But I ended up booking some incredible guests right out of the gate.

As in… New York Times bestselling authors, coaches I had admired for years, and people whose email lists were literally 30x the size of mine.

Why?

Because the concept was interesting and different from what was typical at the time. It gave them a chance to showcase a side of themselves their audiences hadn’t seen before.

And that’s something most people underestimate.

Guests say yes for all kinds of reasons that have nothing to do with reach.

They say yes because the idea is compelling.
Because the conversation sounds fun.
Because the collaboration feels aligned.

And the truth is:

The only way to guarantee someone won’t say yes…is to never invite them.

You might also be thinking…

“This sounds like a lot… I don’t know if I have time for this.”

Hosting something like this can feel like a lot.

Especially if you’re trying to figure it out alone.

But inside She’s a Big Deal, you’re not starting from scratch.

You’ll get the exact strategy, structure, prompts, and templates that streamline the entire process — from outreach to promo packs to launch messaging.

Plus AI workflows that help you move 10x faster without staring at a blank page.

So instead of spending months trying to piece it all together…

you’ll build your entire visibility ecosystem in just a few of hours a week.

“My audience is too small to bring a lot of buzz to this event”

This system isn’t designed to rely on your audience alone.

The whole point of a Big Deal Engine is that you’re bringing multiple audiences into the room again and again and again, to create massive reach for your brand.

When you host your Listening Tour, you’re collaborating with a curated group of experts with their own audience, and you’ll all grow your list as a result.

So instead of slowly growing your list one collaboration at a time…

you’re creating a moment where multiple audiences discover you at the same time.

That’s how your list grows 10X the pace that it would if you were only guesting.

That’s why hosting works so well.

“I already know how to do this.”

Maybe! Or at least, you might know enough to figure it out. You and I both know that you’re willing and able to put in the work. Look at everything you’ve created up until now!

Whether you’ve already done some of this, you likely do not have an ecosystem built that you can rinse and repeat. If you did, you’d already be a big deal.

This program puts all the pieces together so you don’t waste time and energy figuring it out?

Instead, you could:

Have the strategy.
Have the structure.
Have the shortcuts.

And have someone in your corner who knows exactly where things tend to break — before they do.

So you’re not guessing.
Or overthinking.
Or fixing things mid-launch.

You’re just executing.

Because at this level, it’s not about whether something is figureoutable.

It’s about whether that’s how you want to spend your time.

This is for you if…you’ve started to feel like you’ve hit a ceiling.

You’re willing to put in the work but you’re tired of being a face in a crowd of experts. Instead you want to be at the forefront.

She’s a Big Deal
Is For You If:

You’ve been in business for a while now and already have paying clients
You have a track record (even if it’s with a tiny audience). And you’re confident in the results you deliver for your clients and students.
You’re ready for your business to reach far beyond a handful of private clients
You can see yourself speaking on stages, hosting conversations, and being invited into bigger rooms
You’re not afraid of the spotlight. In fact, you know you belong in it
You’ve been guesting, collaborating, and networking… but growth still feels slower than you want
You’re ready for a smarter way to grow your authority than endlessly posting on social media

In other words…

You’re done being the best-kept secret in your industry, and you don’t want it to take 17 years to get to the next level

She’s a Big Deal Is
Not For You If:

You’re still figuring out your niche, offer, or business model
You don’t yet have paying clients
You’re not consistently sharing your message yet (through content, email, or other platforms), so haven’t worked on your messaging at all
You’d rather stay behind the scenes than be seen as the face of your work
Your dream business is simply a small roster of private clients
The thought of being front and center on stage makes you feel uncomfortable

Not everyone wants to become a big deal in their industry.
And that’s totally okay.

But if you do… this is where it starts.

To be clear: This is not your usual group program.

There are no standing group calls.

No sitting on Zoom listening to questions that have nothing to do with yours.

You don’t need more meetings on your calendar.

You need clarity.

Fast.

So you don’t lose momentum.

So we’ve intentionally swapped group calls for unlimited one-on-one support.

Book a 20-minute Momentum Call with me whenever you need it.

Nothing on your schedule unless it actually moves the needle.

Which means you can build this entire engine in just a couple of hours a week — without adding more noise to your already full plate.

How to Join She’s a Big Deal

Because She’s a Big Deal is intentionally small and collaborative, enrollment happens through a short application process.

Here’s how it works:

Step 1:

Submit Your
Application

Submit the short application so I can learn more about your business, your goals, and what you're hoping to build.

Step 2:

I Review Every Application Personally

You’ll hear back from me either way. If it looks like a strong fit, I’ll invite you into a short asynchronous Voxer conversation so we can talk through your goals and make sure the program is the right next step.

(No scheduling gymnastics required.)

Step 3:

Join the Pilot
Cohort

If we both agree it’s a great fit, you’ll receive an invitation to join the pilot cohort of She’s a Big Deal.

The next cohort begins on May 1st.

Once you’re accepted, you’ll get started right away with your Big Deal Baseline — where we’ll assess your current numbers, define your goals, and get clear on what we’re prioritizing over the next 90 days.

That way we’re not pulling goals out of our you-know-what, we’re looking at your business and being strategic from Day One.

Apply for She’s a Big Deal

What Exactly am I Getting Inside

She's a Big Deal?

This program is built with the intention of moving you forward FAST.

Here’s what support looks like inside the program.

#1:

A New Network so you can start collaborating immediately.

We kick things off with a live call where you’ll meet the other founders inside your cohort.

Consider this the moment your network expands overnight.

Inside the room will be people who can:
• guest on your Listening Tour
• collaborate with you
• introduce you to their audiences
• brainstorm ideas as you build

This isn’t surface-level networking.

These are the people you’ll be building alongside for the next 90 days.

After that, conversations continue inside our Slack space and through the collaborations that naturally happen as you move through the program.

#2:

The Collaboration Lounge so you can work together to get ahead.

So you can build, share, and get support in real time.

Inside our private Slack space, you’re not building in a vacuum.

You can:
• get feedback on messaging or ideas
• ask for quick “vibe checks” before sending something out
• share what you’re building as you go
• brainstorm guest ideas
• ask for referrals or introductions

You’re seeing what everyone else is building, too.

Which means ideas, momentum, and opportunities are constantly circulating.

#3:

Unlimited 20-Minute Momentum Calls with Sophia so you’re never stuck.

Anytime you hit a moment where you’re thinking:

“Wait… how should I structure this?”
“Can you sanity check this?”
“Am I overthinking this?”

You book a call.

There’s no limit.

These are designed to help you move through decisions quickly so you don’t lose momentum.

We might be:
• refining your event concept
• tightening your messaging
• deciding who to invite
• troubleshooting outreach
• mapping out your talk

Whatever the moment calls for.

The only expectation?

Before booking your next call, you need to complete the action step from the previous one.

Because this isn’t about more calls.

It’s about momentum.

#4:

Your Big Deal Blueprint so you can get one year of work done in 90 days.

So you can get a year’s worth of work done in 90 days.

At the start of the program, you’ll get access to your Big Deal Blueprint.

This is your step-by-step framework that walks you through exactly what to focus on — and when.

No guessing.
No jumping ahead.
No getting stuck in “what should I do next?”

Inside, you’ll have:
• clear milestones every two weeks
• AI prompts to help you move faster
• structured deliverables so you stay on track
• built-in accountability so you don’t stall out

With it, you’ll:
• shape your Low-Lift Offer
• sell it through a simple flash sale
• design your Listening Tour
• create outreach and promo messaging
• build post-event follow-ups that deepen relationships
• and develop your Lightbulb Talk

In other words?

You’re doing what most people take a full year to figure out — in 90 days.

The Result

In just a few hours a week, you’ll graduate from She’s a Big Deal with a rinse and repeat system that massively grows your network and email list on repeat, plus paying members in an easy-yes, Low-Lift Offer.

By the end of the 90 days, your visibility ecosystem won’t just exist on paper. It’ll be ready to hit the streets whenever you are.

You Know You’re a Big Deal. Now, the World Needs to Know It Too.

Right now, you have two choices.

Choice #1:

You can keep doing what most people do — guest on podcasts, collaborate where you can with bundles, list swaps and cross promo, slowly growing your list one person at a time.

Choice #2:

You can build the system that puts you at the center of the conversation again and again and again.

A system that grows your audience, authority, and network at the same time, and at 10X the speed it’s currently growing.

That’s exactly what we build together inside She’s a Big Deal.

Frequently Asked Questions:

How much time should I expect to spend each week?

What if I’m really busy and can’t keep up?

What if I don’t really have a network yet?

Will you connect us with people in your network?

When does the program start?

How many people are in each cohort?

How will your pilot cohort be different from future cohorts?

What if I don’t want to host a listening tour?

→ Apply Here ←

Hi! 👋🏻 I’m Sophia.

Before this… I was a social media strategist.

Teaching clients how to build relationships on social media, so they can grow, connect and sell.

And it worked.

But at a certain point — life got busy in a way I couldn’t ignore.

When my husband had a stroke, social media became almost impossible to keep up with.

But my business still needed to grow.

I still needed:
visibility
authority
new leads

And I genuinely didn’t think there was a way to do all 3 of these things without any social media.

So on a whim… I hosted an event.

That one event added 1,500 people to my email list.

Since then, I’ve:

hosted 10+ events (bundles, summits, private podcasts, and more)
grown a network from “I barely know 10 people” to hosting two back to back events with 40 different collaborators in each event
been invited into 50+ communities to teach and speak
built a top 2% global podcast (Marketing Unfiltered) with some of the most recognizable faces in the coaching industry
and consistently get invited to 3–5 collaborations per month

Today, 100% of my visibility and growth comes from this system.

Not social media.

Not ads.

Not constant content creation.

Most of my new clients now come from:

events I host
collaborations I’m part of
referrals from people inside my network
affiliates (who are primarily met through my events!)

Because once you build the room instead of just being a guest in it, your opportunities for growth, sales, and connection expand fast.

Are you ready to be a Big Deal?